Facebook koopt Friendfeed en wil zo Twitter aanvallen
Facebook koopt Friendfeed.comZojuist wordt bekend dat het grootste sociale netwerk ter wereld, Facebook, de populaire “social media tracker” Friendfeed heeft gekocht. Er wordt vanuit gegaan dat Facebook met de overname een halt wil toebrengen aan het succes van Twitter. Facebook had zelf al enige tijd een zogenaamde news feed, maar die is vooralsnog geen succes. De kans is groot dat Friendfeed volledig in Facebook geintegreerd zal worden. We hebben het volledige persbericht zojuist per mail ontvangen.
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Er is overigens nog niks bekend over de overnamesom en over de wijze van betaling. Facebook heeft eerder aangegeven dat het een voorkeur heeft voor overnames middels betaling in aandelen. Begin vorig jaar werd Friendfeed.com gelanceerd met 5 miljoen aan financiering. Zie hieronder het volledige persbericht. Facebook Agrees to Acquire Sharing Service FriendFeed PALO ALTO, CALIF.–August 10, 2009==Facebook today announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams. “Facebook and FriendFeed share a common vision of giving people tools to share and connect with their friends,” said Bret Taylor, a FriendFeed co-founder and, previously, the group product manager who launched Google Maps. “We can’t wait to join the team and bring many of the innovations we’ve developed at FriendFeed to Facebook’s 250 million users around the world.” “As we spent time with Mark and his leadership team, we were impressed by the open, creative culture they’ve built and their desire to have us contribute to it,” said Paul Buchheit, another FriendFeed co-founder. Buchheit, the Google engineer behind Gmail and the originator of Google’s “Don’t be evil” motto, added, “It was immediately obvious to us how passionate Facebook’s engineers are about creating simple, ground-breaking ways for people to share, and we are extremely excited to join such a like-minded group.” Taylor and Buchheit founded FriendFeed along with Jim Norris and Sanjeev Singh in October 2007 after all four played key roles at Google for products like Gmail and Google Maps. At FriendFeed, they’ve brought together a world-class team of engineers and designers. “Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and CEO. “As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use.” FriendFeed is based in Mountain View, Calif. and has 12 employees. FriendFeed.com will continue to operate normally for the time being as the teams determine the longer term plans for the product.
Financial terms of the acquisition were not released.
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Hele goede zet van Facebook. FriendFeed is een tool die we al een tijdje gebruiken en het werkt perfect.
We leven steeds meer in een F-economy. Oftewel Facebook-economy, FriendFeed-economy, Follower-economy, Friends-economy waarin online referenties steeds belangrijk worden voor merken. F-economy onttrekt zich nu wel heel letterlijk.
Antal de Waij, 11 augustus 2009
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